Users don't need a name they just need results.But why still Whats.
There are a lot of What's out there may it the name or the technology.The new What is decision engine from Microsoft.And other What's like semantic,question answer etc.
But its not just a What in the end.Its a lot of What's in the end.
"Semantic search engine should understand the search query.If there is a ambiguity it will ask and clear it before executing query.The advantage is it will be more precise and the relevancy of getting targeted link is pretty high"This is something that i wrote for a semantic search engine post.But don't call it a semantic search engine.It's a mistake.Call it something.
We cannot build a search engine on the top of one technology.
Well Google too not build on the top of one technology but its the page rank the core technology that ultimately changed the search landscape.
Well putting up some Whats is not the thing here.